- I(Roget's IV) n.1. [Calling goods to public attention]Syn. promotion, promoting, publicity, publicizing, circularization, billing, posting, placarding, announcing, displaying, broadcasting, advocacy, Madison Avenue, ballyhooing*, plugging*, pushing*, buildup*, drumbeating*, puffery*, hype*, hucksterism*; see also publicity 3 .2. [Anything intended to advertise]Syn. announcement, window display, exhibit; see advertisement 1 , 2 .II(Roget's 3 Superthesaurus) n.promotion, publicity, pitching, ballyhoo, selling, heralding, puffery, touting, drumming up, hyping, pushing, proclaiming. ''The science of arresting the human intelligence long enough to get money from it.''—Stephen Leacock. ''The art of making whole lies out of half truths.''—Edgar Shoaff.WORD FIND• accounts, handles advertising: account executive• ad company: agency• addresses of potential customers: mailing list• ad run in selected locale: spot ad• aggressive style of selling: hard sell• ambitious presentation: dog and pony show• award for radio and TV advertising excellence: Clio• catchy phrase or lyric: hook, jingle, slogan• consumer group serving as guinea pigs: test market• editorial-like newspaper ad: advertorial• dishonest touting of high-priced item after advertising low-priced item: bait and switch• expansion of ad campaign beyond test market: rollout• free item, inducement to buy: premium• good word in: plug• graphic design, art head: art director• hand-distributed ad: handbill• hidden ‘‘buy’’ messages in advertising: subliminal advertising• hinged ad boards worn over shoulders: sandwich board• hyperbole: hype, puffery, ballyhoo• illustrated ad in paper or magazine: display ad• mail advertising: direct mail• multimedia sales effort: campaign• New York cluster of large ad agencies: Madison Avenue• plant in audiences to help sell: shill• pre-ad that arouses interest in upcoming product: teaser• posting ads on public structures without permission: sniping• presentation: pitch• print publicity: ink• promotional material given to media: press kit• public relations: PR• recommendation, affirmation of product’s quality by consumer: testimonial• royalty paid to performer each time ad runs: residual• telephone advertising: telemarketing• trademark design: logo• writer of ads: copywriterIII(Roget's Thesaurus II) noun The act or profession of promoting something, as a product: promotion, publicity. See KNOWLEDGE.
English dictionary for students. 2013.
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advertising — ad‧ver‧tis‧ing [ˈædvətaɪzɪŋ ǁ ər ] noun [uncountable] MARKETING telling people publicly about a product or service in order to persuade them to buy it: • Most organizations underestimate the benefits of advertising. • Television advertising… … Financial and business terms
advertising — in the broadest sense of making goods publicly known developed as early as commodity exchange took shape in human society. In China, as elsewhere, the earliest medium of advertising was oral and even musical. The Book of Odes recorded an entry in … Encyclopedia of Contemporary Chinese Culture
advertising — Advertising in Spain is part of the international advertising scene, with the top twenty agencies being owned, with very few exceptions, wholly or in part by multinational groups. Most of these groups became established by acquiring or… … Encyclopedia of contemporary Spanish culture
advertising — n. 1. a communication publicly promoting some product or service. Syn: ad, advertisement, advert [WordNet 1.5] 2. 1 the business of advertising; the activity engaged in by professional publicists for pay. Syn: advertizing, publicizing, the… … The Collaborative International Dictionary of English
advertising — (angl.) [pron. advertáĭzing] s.n. Trimis de gall, 02.08.2006. Sursa: DOOM 2 ADVERTISING s.n. Acţiunea de a atrage atenţia persoanelor (asupra unui produs etc.) prin intermediul reclamelor. [pr.: édvărtaiziη] (engl. advertising < advertise =… … Dicționar Român
advertising — index promotion (encouragement), publicity Burton s Legal Thesaurus. William C. Burton. 2006 advertising … Law dictionary
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advertising — (Brit.) adÂ·verÂ·tisÂ·ing || Ã¦dvÉ™taizÉªÅ‹ n. act or activity of marketing and promotion; promoting, drawing attention to (generally in order to sell goods or services); act of publicly announcing (also advertizing) advertise (Brit.)… … English contemporary dictionary
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